Natural & Artificial Flavours
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What it is
Natural and artificial flavors are substances added to food to give it a specific taste or smell. Natural flavors are derived from plant or animal sources, while artificial flavors are synthesized in a lab. Both are used to enhance or create desired flavor profiles in food products.
Why it's used
Manufacturers add natural and artificial flavors to a wide variety of processed foods to make them more appealing to consumers. They are commonly found in baked goods, beverages, candies, and snacks. Their function is solely to impart or modify flavor.
Health notes
In the U.S., both natural and artificial flavors are regulated by the FDA and are generally recognized as safe (GRAS) when used as intended. International bodies like JECFA (Joint FAO/WHO Expert Committee on Food Additives) and EFSA (European Food Safety Authority) have also evaluated flavorings. While generally considered safe at typical consumption levels, some individuals may report sensitivities to specific flavor compounds. Research on the long-term health effects of consuming a wide array of artificial flavors is ongoing.
Allergen info
Natural and artificial flavors are not among the nine major allergens. However, if a flavor is derived from a source that is a major allergen (e.g., natural flavor from milk), that source must be declared on the ingredient list. Gluten is not typically associated with flavors unless specified.
Products containing Natural & Artificial Flavours
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Associated Brands Limited
Xtra Cheesy Baked Cheese Puffs, Xtra Cheesy
High in saturated fat — 20% DV per serving
320kcal
3.6Protein
19.6Fat
26.8Carbs
Honey Bun Limited
Christmas Cake
High in added sugars — 22% DV per serving
29kcal
0.3Protein
0.1Fat
3.9Carbs
Eve Sales Company
Irish Moss Jamaican Strawberry, Strawberry
High in saturated fat — 30% DV per serving
High in added sugars — 52% DV per serving
69kcal
0.3Protein
2.1Fat
12.8Carbs
Eve Sales Company
Jamaican Irish Moss Coffee
High in saturated fat — 30% DV per serving
High in added sugars — 52% DV per serving
69kcal
0.3Protein
2.1Fat
12.8Carbs
Bektrom Foods, Inc
Ranch And Bacon Pasta Salad Mix, Ranch And Bacon
High in sodium — 21% DV per serving
348kcal
10.9Protein
2.2Fat
73.9Carbs
Aron Streit Inc.
Apple & Honey Fruit Slices, Apple; Honey
High in added sugars — 28% DV per serving
267kcal
0Protein
0Fat
66.7Carbs
Mixed Fruit Nectar
High in added sugars — 32% DV per serving
55kcal
0Protein
0Fat
14Carbs