Pro Vitamin A Added

Pro Vitamin A Added refers to forms of vitamin A that the body can convert into active vitamin A. The most common form is beta-carotene, which is found naturally in many fruits and vegetables. It can be synthesized or extracted from natural sources for use as a food additive.

Manufacturers add Pro Vitamin A to foods to increase their vitamin A content, as vitamin A is essential for vision, immune function, and cell growth. It is often found in fortified foods such as dairy products, cereals, and spreads.

The U.S. Food and Drug Administration (FDA) recognizes beta-carotene as Generally Recognized As Safe (GRAS) when used as a nutrient supplement. The Joint FAO/WHO Expert Committee on Food Additives (JECFA) has evaluated beta-carotene and established an acceptable daily intake. While high doses of beta-carotene from supplements can turn skin orange, typical dietary intake from fortified foods is considered safe and beneficial.