Ingredient

Strawberry Filling

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Source

Not animal-derived

Allergen

Role in food

Manufacturers use strawberry filling to provide a distinct fruit flavor and a moist texture …

What it is

Strawberry filling is a sweet, fruit-based mixture used to add flavor and moisture to baked goods and desserts. It typically contains strawberries (fresh, frozen, or pureed), sugar, and a thickening agent like pectin or cornstarch. Sometimes, artificial or natural flavors and colors are added to enhance its taste and appearance.

Why it's used

Manufacturers use strawberry filling to provide a distinct fruit flavor and a moist texture in a variety of products. It is commonly found in cakes, cupcakes, cookies, pastries, donuts, and as a topping for ice cream. The sugar content also acts as a preservative, extending shelf life.

Health notes

Strawberry filling is generally considered safe for consumption. The primary ingredients, strawberries and sugar, are common food components. Regulatory bodies like the FDA have not raised specific concerns about typical levels found in foods. While excess sugar intake is linked to health issues, this is a general concern with added sugars, not specific to strawberry filling itself. JECFA and EFSA have evaluated many of the common ingredients used in such fillings.

Allergen info

Strawberry filling is not derived from any of the 9 FDA major allergens. It does not contain gluten unless a gluten-containing thickener is used, which is uncommon.

Products containing Strawberry Filling

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LOTTE WEDEL SP.Z.O.O. E. Wedel, Milk Chocolate With Strawberry Filling Chocolate High in saturated fat — 30% DV per serving 475kcal 5Protein 25Fat 62.5Carbs TWO-BITE Two-Bite, Cupcakes, Strawberry Dream Cakes, Cupcakes, Snack Cakes High in saturated fat — 23% DV per serving 400kcal 1.4Protein 20Fat 54.3Carbs KIMBERLEY'S BAKESHOPPE Gourmet Cupcakes Cakes, Cupcakes, Snack Cakes High in saturated fat — 30% DV per serving 432kcal 2.5Protein 23.5Fat 54.3Carbs COFFEE HOUSE CAFE Crumble Cake Cakes, Cupcakes, Snack Cakes 302kcal 3.2Protein 11.1Fat 47.6Carbs THE CHEESECAKE HOUSE CO. Cheese Cake Other Frozen Desserts High in saturated fat — 40% DV per serving High in cholesterol — 23% DV per serving 366kcal 5.6Protein 22.5Fat 33.8Carbs MARCHE DE PARIS Marche De Paris, French Macarons, Milk Chocolate Cookies & Biscuits 417kcal 8.3Protein 18.8Fat 58.3Carbs MARCHE DE PARIS French Macarons Cookies & Biscuits 444kcal 8.3Protein 22.2Fat 55.6Carbs MARCHE DE PARIS Authentic French Macarons Cookies & Biscuits High in added sugars — 32% DV per serving 444kcal 11.1Protein 19.4Fat 58.3Carbs KIMBERLEY'S BAKESHOPPE Strawberry Shortcake Filled Gourmet Cupcakes, Strawberry Shortcake Cakes, Cupcakes, Snack Cakes High in saturated fat — 30% DV per serving High in added sugars — 56% DV per serving 386kcal 2.4Protein 20.5Fat 48.2Carbs

Kellogg Company US Kashi Cereal Bars Strawberry 1.2oz Cereal/Muesli Bars 353kcal 4.8Protein 8.8Fat 66.5Carbs

LIDL Strawberry Fruit & Grain Soft Baked Cereal Bars, Strawberry Snack, Energy & Granola Bars 324kcal 2.7Protein 8.1Fat 64.9Carbs

TWO-BITE Strawberry Shortcake Cupcakes With A Sweet Strawberry Swirl, Strawberry Cakes, Cupcakes, Snack Cakes High in saturated fat — 20% DV per serving High in added sugars — 56% DV per serving 380kcal 1.4Protein 18.3Fat 52.1Carbs

Last updated: September 28, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.