Natural Plant-based Fruit And Vegetable Blend

This is a blend of various fruits and vegetables, often including ingredients like beet juice, carrot juice, and other fruit and vegetable concentrates. It is processed to extract and concentrate the natural colors and flavors from these plant sources.

Manufacturers use this blend primarily as a natural colorant in food products. It can provide a range of colors from red and purple to orange and yellow, depending on the specific fruits and vegetables used. It is often found in beverages, yogurts, and confectionery.

In the US, natural fruit and vegetable blends are generally recognized as safe (GRAS) by the FDA when used as intended. These ingredients are primarily valued for their natural color and are not typically consumed in amounts that would raise health concerns. International bodies like JECFA and EFSA have evaluated many individual fruit and vegetable components, generally finding them safe as food ingredients.