Ingredient

Natural Vegetable Color

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Source

Not animal-derived

Allergen

Role in food

Manufacturers use natural vegetable colors to enhance the visual appeal of food products, making …

What it is

Natural Vegetable Color is a broad term for colorants derived from plant sources like fruits, vegetables, roots, seeds, and grains. These colors are extracted using various methods, including pressing, grinding, and solvent extraction, to isolate pigments such as carotenoids, anthocyanins, and chlorophyll.

Why it's used

Manufacturers use natural vegetable colors to enhance the visual appeal of food products, making them more attractive to consumers. They are commonly found in a wide range of foods, including baked goods, beverages, dairy products, snacks, and confectionery.

Health notes

Natural vegetable colors are generally recognized as safe (GRAS) by the FDA for use in food. Regulatory bodies like the FDA, EFSA, and JECFA have evaluated many specific natural colorants. Evidence suggests that consumption of natural colors at typical dietary levels does not pose health risks for most people. Some individuals may experience sensitivities to certain natural colorants, but this is not widespread.

Allergen info

Natural vegetable colors are not derived from the nine major allergens recognized by the FDA. They also do not contain gluten.

Products containing Natural Vegetable Color

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Rubicon Enterprises, Inc. Handcrafted Cupcakes Filled With Vanilla Cream, Strawberries And Cream Cakes, Cupcakes, Snack Cakes High in saturated fat — 30% DV per serving 408kcal 4.2Protein 19.7Fat 54.9Carbs Popcornopolis LLC Red Velvet Popcorn, Red Velvet Popcorn, Peanuts, Seeds & Related Snacks High in saturated fat — 25% DV per serving 500kcal 3.6Protein 25Fat 71.4Carbs Margie's Brands, Inc. Margie's, Guava Vinaigrette Dressing Salad Dressing & Mayonnaise 109kcal 0Protein 3.1Fat 18.8Carbs Mom Made Foods Mom Made, Beef & Cheese Meatball Bites Frozen Appetizers & Hors D'oeuvres 176kcal 16.5Protein 10.6Fat 3.5Carbs Sweet Earth Natural Foods Harmless Ham, Egg, Swiss Cheese Cage-Free Eggs, Swiss Cheese, Smoky, Savory Harmless Ham (Meatless), On A Whole Wheat, Oat Bran, Flaxseed Bread Farmstand Flaxbread Breakfast Sandwich, Harmless Ham, Egg, Swiss Cheese Frozen Breakfast Sandwiches, Biscuits & Meals High in sodium — 21% DV per serving High in saturated fat — 25% DV per serving High in cholesterol — 32% DV per serving 257kcal 15Protein 11.4Fat 23.6Carbs Super Store Industries Sunnyside Farms, Guava Nectar Fruit & Vegetable Juice, Nectars & Fruit Drinks 67kcal 0Protein 0Fat 17.5Carbs Ashleigh, Inc. Cola Soda 39kcal 0Protein 0Fat 10.1Carbs Flavorganics, LLC Syrup, Raspberry Syrups & Molasses 233kcal 0Protein 0Fat 60Carbs Brookshire Grocery Company Muenster Cheese Cheese High in saturated fat — 25% DV per serving 357kcal 21.4Protein 28.6Fat 0Carbs Kowalski Sausage Co. Inc. Twice Baked Potato With Bacon & Chives Other Deli High in sodium — 47% DV per serving High in saturated fat — 70% DV per serving 117kcal 3.5Protein 6.7Fat 10.2Carbs Fish House Foods Company Southwest Macaroni Salad Deli Salads High in sodium — 41% DV per serving 221kcal 5Protein 15Fat 17.1Carbs Sun-Maid Growers of California Vanilla Yogurt Blueberries, Vanilla Popcorn, Peanuts, Seeds & Related Snacks High in saturated fat — 25% DV per serving 467kcal 3.3Protein 16.7Fat 70Carbs

Last updated: September 28, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.