And Other Color Added
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What it is
"And Other Color Added" is a general term used on food labels to indicate that a product contains one or more color additives. These additives are included to enhance the visual appeal of food. The specific colors can be synthetic (man-made) or derived from natural sources.
Why it's used
Manufacturers add color additives to make foods more attractive and appealing, or to restore color lost during processing. They are commonly found in a wide range of processed foods, including cereals, snacks, beverages, and baked goods.
Health notes
The term "And Other Color Added" refers to various color additives, all of which are regulated by the U.S. Food and Drug Administration (FDA). The FDA requires pre-market approval for most color additives, ensuring their safety for their intended use. In April 2025, the FDA announced a plan to phase out petroleum-based synthetic dyes, which include Red 40, Yellow 5, Yellow 6, Blue 1, Blue 2, Green 3, Citrus Red 2, and Orange B. The safety of specific color additives is routinely evaluated by regulatory bodies like JECFA and EFSA.
Allergen info
Color additives are generally not considered major allergens themselves. If a color is derived from a major allergen, it would typically be specified on the label.
Products containing And Other Color Added
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General Mills, Inc.
Cereal With Spooky-Fun Marshmallows, Chocolatey
370kcal
3.7Protein
5.6Fat
85.2Carbs
General Mills, Inc.
Chocolatey Whole Grain Cereal With Marshmallows, Chocolate With Mixed-Up Marshmallows
393kcal
3.6Protein
5.4Fat
85.7Carbs
General Mills, Inc.
Chocolatey Whole Grain Cereal With Marshmallows
393kcal
3.6Protein
5.4Fat
85.7Carbs
Ahold USA, Inc.
Giant, Cheddar Blend Snack Mix
433kcal
6.7Protein
11.7Fat
73.3Carbs
Ahold USA, Inc.
Cheddar Blend, Snack Mix
433kcal
6.7Protein
11.7Fat
73.3Carbs
GENERAL MILLS SALES INC.
Old El Paso Cheese Soft Tortilla Bowl 8 Count
High in sodium — 21% DV per serving
298kcal
6.3Protein
8.9Fat
48.1Carbs
GENERAL MILLS SALES INC.
Old El Paso Stand 'N Stuff Bold Spicy Cheddar Flavored Taco Shells 10 Count
484kcal
6Protein
26Fat
55Carbs
General Mills, Inc.
Bake & Decorate Giant Cookie Kit
High in added sugars — 46% DV per serving
408kcal
4.1Protein
10.2Fat
73.5Carbs
General Mills, Inc.
Bake & Decorate Giant Cookie Kit
High in added sugars — 44% DV per serving
408kcal
4.1Protein
10.2Fat
73.5Carbs
Meijer, Inc.
Cinnamon Roll Bites, Cinnamon Roll
429kcal
3.6Protein
21.4Fat
57.1Carbs