Ingredient

Bleached Enriched Flour Wheat Flour

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Source
Not animal-derived
Allergen
No
Role in food
Manufacturers use bleached enriched flour as a primary ingredient in baked goods due to …

What it is

Bleached enriched flour is made from wheat flour that has been treated with an oxidizing agent to whiten it. It is then "enriched" by adding back B vitamins (thiamin, riboflavin, niacin, folic acid) and iron that were lost during processing. This process results in a finer texture and lighter color compared to unbleached flour.

Why it's used

Manufacturers use bleached enriched flour as a primary ingredient in baked goods due to its fine texture and consistent performance. It provides structure and body to products like cakes, cookies, pastries, and breads. Its whiter color is also preferred in some applications.

Health notes

In the US, bleached enriched flour is generally recognized as safe (GRAS) by the FDA. The added vitamins and iron contribute to the nutritional profile of foods made with it. International bodies like JECFA and EFSA have evaluated flour and its enrichment components. Concerns have been raised about the bleaching agents used, but regulatory bodies consider them safe at approved levels.

Allergen info

Wheat is one of the 9 major allergens recognized by the FDA. Bleached enriched flour is derived from wheat and therefore contains gluten. Individuals with celiac disease or gluten sensitivity should avoid this ingredient.

Products containing Bleached Enriched Flour Wheat Flour

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J&J Snack Foods Corp Daddy Ray's, Low Fat Fig Bars Wholesome Snacks 367kcal 3.3Protein 5Fat 76.7Carbs Strawberry Swirl, Triple Chocolate, Caramel Swirl, New York Style Cream Cheesecakes, Strawberry Swirl, Triple Chocolate, Caramel Swirl, New York Style Suzy's Cream Cheesecakes, Inc. Strawberry Swirl, Triple Chocolate, Caramel Swirl, New York Style Cream Cheesecakes, Strawberry Swirl, Triple Chocolate, Caramel Swirl, New York Style Cakes, Cupcakes, Snack Cakes High in saturated fat — 50% DV per serving High in added sugars — 40% DV per serving High in cholesterol — 22% DV per serving 394kcal 5.6Protein 22.5Fat 40.9Carbs Assorted Cookies, Assorted Wal-Mart Stores, Inc. Assorted Cookies, Assorted Cookies & Biscuits 500kcal 3.9Protein 26.9Fat 57.7Carbs Sausage Snack-Size Biscuits, Sausage Bob Evans Farms Inc Sausage Snack-Size Biscuits, Sausage Frozen Breakfast Sandwiches, Biscuits & Meals High in sodium — 28% DV per serving High in saturated fat — 60% DV per serving 345kcal 9.7Protein 23.9Fat 21.2Carbs MJAY's Specialty Baked Foods Inc. Fudge Iced Brownies With Red And Pink Drizzle, Fudge Iced Cakes, Cupcakes, Snack Cakes 391kcal —Protein 13.0Fat 67.4Carbs Wal-Mart Stores, Inc. Chocolate Cake Pop, Chocolate Cakes, Cupcakes, Snack Cakes High in saturated fat — 25% DV per serving High in added sugars — 82% DV per serving 325kcal 4.2Protein 12.5Fat 51.7Carbs Deluxe Moist Devil's Food Chocolate Cake Mix, Deluxe Moist Devil's Food Chocolate Wal-Mart Stores, Inc. Deluxe Moist Devil's Food Chocolate Cake Mix, Deluxe Moist Devil's Food Chocolate Cake, Cookie & Cupcake Mixes High in added sugars — 32% DV per serving 372kcal 4.7Protein 8.1Fat 74.4Carbs Soft Sanck Cakes Cakesters Nabisco Biscuit Company Soft Sanck Cakes Cakesters Cakes, Cupcakes, Snack Cakes High in added sugars — 42% DV per serving 456kcal 5.3Protein 21.1Fat 61.4Carbs Wal-Mart Stores, Inc. Vanilla Pound Cake, Vanilla Cakes, Cupcakes, Snack Cakes High in saturated fat — 22% DV per serving 350kcal 3.8Protein 16.2Fat 50Carbs Meijer, Inc. Mini Cupcakes With Sprinkles, Sprinkles Cakes, Cupcakes, Snack Cakes High in saturated fat — 25% DV per serving High in added sugars — 64% DV per serving 423kcal 2.8Protein 18.3Fat 60.6Carbs The Kroger Co. Cinnamon Crunch Muffins, Cinnamon Crunch Croissants, Sweet Rolls, Muffins & Other Pastries High in sodium — 22% DV per serving High in saturated fat — 35% DV per serving High in added sugars — 72% DV per serving High in cholesterol — 28% DV per serving 469kcal 5.3Protein 24.8Fat 56.6Carbs

Last updated: September 28, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.