Ingredient

Brownie- Bleached Enriched Flour

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Source
Not animal-derived
Allergen
No
Role in food
Manufacturers use bleached enriched flour as a primary ingredient in baked goods because it …

What it is

Bleached enriched flour is made from wheat flour that has been treated with an oxidizing agent to whiten it. It is also enriched with added vitamins and minerals, such as iron and B vitamins, to replace those lost during processing.

Why it's used

Manufacturers use bleached enriched flour as a primary ingredient in baked goods because it creates a softer texture and lighter color. It is commonly found in cakes, cookies, pastries, and breads.

Health notes

Bleached enriched flour is generally recognized as safe (GRAS) by the FDA for use in food. The enrichment process adds back essential nutrients. Regulatory bodies like EFSA have evaluated flour and its components. Evidence does not suggest adverse health effects from typical consumption of enriched flour.

Allergen info

Bleached enriched flour is derived from wheat, which is one of the 9 FDA major allergens. It contains gluten.

Products containing Brownie- Bleached Enriched Flour

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The Kroger Co. Spring Fudge Iced Brownies Cakes, Cupcakes, Snack Cakes 500kcal 4.3Protein 17.4Fat 82.6Carbs The Kroger Co. Halloween Fudge Iced Brownies Cakes, Cupcakes, Snack Cakes 500kcal 4.3Protein 17.4Fat 82.6Carbs The Kroger Co. Fudge Brownie With Fudge Icing, Fudge Icing Cakes, Cupcakes, Snack Cakes High in added sugars — 64% DV per serving 540kcal 4Protein 20Fat 88Carbs The Kroger Co. Bakery Fresh Goodness, Valentine Fudge Iced Brownies Cakes, Cupcakes, Snack Cakes 500kcal 4.3Protein 17.4Fat 82.6Carbs The Kroger Co. Bakery Fresh Goodness, Fall Fudge Iced Brownies Cakes, Cupcakes, Snack Cakes 500kcal 4.3Protein 17.4Fat 82.6Carbs The Kroger Co. Fudgy Brownies With Salted Caramel Icing, Salted Caramel Icing Cakes, Cupcakes, Snack Cakes High in added sugars — 70% DV per serving 560kcal 4Protein 22Fat 90Carbs The Kroger Co. Fudgy Brownies With Buttercreme Icing, Fudgy Cakes, Cupcakes, Snack Cakes High in added sugars — 68% DV per serving 560kcal 4Protein 22Fat 90Carbs The Kroger Co. Brownie With Peanut Butter Buttercreme Icing, Brownie Cakes, Cupcakes, Snack Cakes High in added sugars — 58% DV per serving 500kcal 3.6Protein 25Fat 69.6Carbs The Kroger Co. Brownies With Buttercreme Icing, Buttercreme Icing Cakes, Cupcakes, Snack Cakes High in added sugars — 70% DV per serving 560kcal 4Protein 20Fat 90Carbs The Kroger Co. Brownie With Double Dutch Fudge Icing Cakes, Cupcakes, Snack Cakes High in added sugars — 56% DV per serving 464kcal 3.6Protein 21.4Fat 69.6Carbs
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Last updated: September 28, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.