Ingredient

Vegetable And Fruit Juice Color

Source
Not animal-derived
Allergen
No
Role in food
Manufacturers use vegetable and fruit juice color to add or restore color to foods, …

What is Vegetable And Fruit Juice Color?

Vegetable and fruit juice color is a food coloring made from the concentrated juices of fruits and vegetables. These natural colorants are used to give foods a specific hue, mimicking colors found in nature.

Is Vegetable And Fruit Juice Color vegan?

Vegetable And Fruit Juice Color is not animal-derived. Products that contain it can still include other animal-derived ingredients, so check the full ingredient list.

Is Vegetable And Fruit Juice Color gluten-free?

Gluten is not typically present.

Is Vegetable And Fruit Juice Color a major allergen?

Not a major allergen.

What is Vegetable And Fruit Juice Color used for?

Manufacturers use vegetable and fruit juice color to add or restore color to foods, making them more visually appealing.

Is Vegetable And Fruit Juice Color safe?

In the U.S., vegetable and fruit juice color is generally recognized as safe (GRAS) by the FDA when used as intended.

Why it's used

Manufacturers use vegetable and fruit juice color to add or restore color to foods, making them more visually appealing. It is commonly found in cereals, candies, beverages, and dairy products.

Health notes

In the U.S., vegetable and fruit juice color is generally recognized as safe (GRAS) by the FDA when used as intended. Regulatory bodies like JECFA and EFSA have evaluated various natural colorants. Evidence does not suggest adverse health effects from typical consumption levels.

Allergen info

Not a major allergen. It is derived from fruits and vegetables, which are not among the nine major allergens. Gluten is not typically present.

Foods that contain Vegetable And Fruit Juice Color

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Blueberry Cheerios Cereal GENERAL MILLS SALES INC. Blueberry Cheerios Cereal Processed Cereal Products High in sodium — 30% DV per serving 407kcal 7.4Protein 5.6Fat 77.8Carbs Tangy Strawberry Soft & Chewy Ropes Candy, Tangy Strawberry Ferrara Candy Company Tangy Strawberry Soft & Chewy Ropes Candy, Tangy Strawberry Candy High in added sugars — 28% DV per serving 360kcal 0Protein 0Fat 88Carbs Blueberry Cheerios Cereal GENERAL MILLS SALES INC. Blueberry Cheerios Cereal Processed Cereal Products High in sodium — 32% DV per serving 385kcal 9Protein 6Fat 80Carbs Very Berry Cheerios Cereal GENERAL MILLS SALES INC. Very Berry Cheerios Cereal Processed Cereal Products High in sodium — 33% DV per serving 384kcal 9Protein 5Fat 82Carbs Blueberry Sweetened Whole Grain Oat Cereal, Blueberry General Mills, Inc. Blueberry Sweetened Whole Grain Oat Cereal, Blueberry Cereal High in added sugars — 20% DV per serving 389kcal 8.3Protein 5.6Fat 80.6Carbs Mini Pancake Blueberry & Syrup Sweet & Crunchy Corn Cereal, Blueberry; Syrup General Mills, Inc. Mini Pancake Blueberry & Syrup Sweet & Crunchy Corn Cereal, Blueberry; Syrup Cereal High in added sugars — 24% DV per serving 378kcal 5.4Protein 4.0Fat 86.5Carbs Blueberry & Syrup Mini Pancake Cereal, Blueberry; Syrup General Mills, Inc. Blueberry & Syrup Mini Pancake Cereal, Blueberry; Syrup Cereal High in added sugars — 24% DV per serving 378kcal 5.4Protein 4.0Fat 86.5Carbs Team Cheerios Frosted Berry Cereal GENERAL MILLS SALES INC. Team Cheerios Frosted Berry Cereal Processed Cereal Products High in added sugars — 22% DV per serving 384kcal 8.9Protein 5.0Fat 81.4Carbs Team Cheerios Frosted Berry Cereal GENERAL MILLS SALES INC. Team Cheerios Frosted Berry Cereal Processed Cereal Products High in added sugars — 22% DV per serving 380kcal 9Protein 5Fat 81Carbs Berry Berry Kix Cereal GENERAL MILLS SALES INC. Berry Berry Kix Cereal Processed Cereal Products 377kcal 6.1Protein 4.2Fat 84.4Carbs Very Berry Cheerios Cereal GENERAL MILLS SALES INC. Very Berry Cheerios Cereal Processed Cereal Products High in added sugars — 21% DV per serving 386kcal 8.8Protein 5.1Fat 81.5Carbs Cheerios Veggie Blends Blueberry Banana Breakfast Cereal GENERAL MILLS SALES INC. Cheerios Veggie Blends Blueberry Banana Breakfast Cereal Processed Cereal Products 384kcal 7.6Protein 4.8Fat 80.9Carbs
Red 40 (29042 products) Caramel Color (26361 products) Yellow 5 (22110 products) Blue 1 (21089 products) Paprika (17550 products) Yellow 6 (16918 products) Turmeric (12460 products) Annatto (11632 products)

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Red 40, Yellow 5, Yellow 6: What the Evidence Says →

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Last updated: September 28, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.