Ingredient

Bleaching Agent

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Source

Not animal-derived

Allergen

Role in food

They are primarily used in flours for baked goods like pizza crusts, cakes, and …

What it is

Bleaching agents are substances added to flour to whiten it. Wheat flour naturally contains yellowish pigments called carotenoids, and these agents oxidize them to achieve a whiter appearance.

Why it's used

They are primarily used in flours for baked goods like pizza crusts, cakes, and pastries, where a whiter appearance is desired. Beyond color, some also act as dough conditioners, affecting the texture and handling properties of dough.

Health notes

Bleaching agents are approved by the FDA for use in certain foods, such as flour. Specific agents like azodicarbonamide (ADA) are FDA-approved additives (not GRAS) and are not authorized in the EU. Potassium bromate is also permitted by the FDA; however, California will ban its use from 2027, and JECFA has stated it is not appropriate as a flour treatment agent and did not set an acceptable daily intake. JECFA has evaluated benzoyl peroxide and set an acceptable daily intake. While some concerns have been raised about certain bleaching agents, regulatory bodies like the FDA continue to permit their use under specific conditions.

Allergen info

Not a major allergen.

Products containing Bleaching Agent

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Topco Associates, Inc. Thin & Crispy Pizza Crust, Loaded Pepperoni Pizza High in sodium — 38% DV per serving High in saturated fat — 40% DV per serving 272kcal 12.6Protein 11.9Fat 29.1Carbs Topco Associates, Inc. Thin & Crispy Crust 3 Meat Pizza Pizza High in sodium — 31% DV per serving High in saturated fat — 30% DV per serving 248kcal 13.2Protein 10.1Fat 27.9Carbs Topco Associates, Inc. Thin & Crispy Crust Pizza, Chicken, Bacon, Ranch Sauce Pizza High in sodium — 27% DV per serving High in saturated fat — 35% DV per serving 262kcal 14.3Protein 11.1Fat 28.6Carbs Topco Associates, Inc. Thin & Crispy Crust Pizza, Cheese Pizza High in sodium — 25% DV per serving High in saturated fat — 30% DV per serving 257kcal 12.5Protein 9.6Fat 32.4Carbs Supervalu, Inc. Unsweetened Coconut Milk, Unsweetened Plant Based Milk High in saturated fat — 75% DV per serving 170kcal 2Protein 17Fat 2Carbs Supervalu, Inc. Unsweetened Light Coconut Milk, Unsweetened Light Plant Based Milk High in saturated fat — 20% DV per serving 62kcal 0Protein 5.6Fat 3.8Carbs

Last updated: September 28, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.