Added Color
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What it is
Added colors are substances that impart color to food, drinks, or cosmetics. They can be derived from natural sources, such as plants, minerals, or insects, or they can be synthetic chemicals made in a laboratory.
Why it's used
Manufacturers add color to foods to make them more appealing, to replace color lost during processing, or to provide a consistent appearance. They are commonly found in cereals, candies, baked goods, and beverages.
Health notes
In the US, the FDA regulates all food color additives, which must be approved before use. Some colors are 'certified' (synthetic), while others are 'exempt from certification' (often natural). The FDA revoked the use of Red 3 for food in January 2025, with manufacturers having until January 2027 to comply. In April 2025, the FDA announced a plan to phase out petroleum-based synthetic dyes, including Red 40, Yellow 5, Yellow 6, Blue 1, Blue 2, Green 3, Citrus Red 2, and Orange B. JECFA has evaluated many individual food color additives and set acceptable daily intakes for some. Some studies have suggested a link between synthetic food colors and hyperactivity in children, but the evidence is mixed and not conclusive.
Allergen info
The general term 'added color' is not a major allergen. However, specific color additives may be derived from sources that are major allergens, such as annatto (from seeds) or carmine (from insects).
Products containing Added Color
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Topco Associates, Inc.
Multigrain Toasted Oats Sweetened Corn, Wheat, Oat, Barley And Rice Cereal, Multigrain Toasted Oats
375kcal
7.5Protein
3.8Fat
80Carbs
Finlay Extracts & Ingredients USA, Inc.
Roundy's, Essentially You, Fruit & Yogurt Cereal, Crispy Rice & Wheat Flakes With Oat & Fruit Clusters & Yogurt-Coated Clusters
375kcal
6.2Protein
3.1Fat
84.4Carbs
Snyder's-Lance, Inc.
Premium Popcorn, Double Butter
High in saturated fat — 30% DV per serving
562kcal
6.2Protein
34.4Fat
50Carbs
McIlhenny Company
Spartan, Multigrain Toasted Oats, Lightly Sweetened, Lightly Sweetened
379kcal
6.9Protein
5.2Fat
79.3Carbs
Dryden & Palmer Inc
Rock Candy, Cotton Candy
400kcal
0Protein
0Fat
100Carbs
Eclectic Properties Corporation
Belfine, Belgian Milk Chocolate
High in saturated fat — 55% DV per serving
560kcal
6Protein
36Fat
54Carbs
Dryden & Palmer Inc
Richardson, Lolli Rocks Candy, Silly Strawberry, Silly Strawberry
400kcal
0Protein
0Fat
100Carbs
Advantage Sales & Marketing, LLC
Isabelle, Assorted Cookies
429kcal
3.6Protein
21.4Fat
53.6Carbs
Dryden & Palmer Inc
Lolli Rocks, Lollipops, Crazy Grape, Crazy Grape
400kcal
0Protein
0Fat
100Carbs
Food Town Stores Inc.
Crispy Rice & Wheat Flakes With Oat, Fruit & Yogurt
375kcal
6.2Protein
3.1Fat
84.4Carbs