Unbromated

Unbromated describes food products, typically baked goods, that do not contain potassium bromate. Potassium bromate is a synthetic chemical compound used as a flour improver. It is made by combining potassium with bromine and oxygen.

Manufacturers choose to label products as "unbromated" to indicate the absence of potassium bromate. When present, potassium bromate acts as a dough conditioner, strengthening the dough and helping it rise during baking, leading to a finer texture and increased volume in breads, buns, and pizza crusts. Therefore, "unbromated" products achieve these qualities through other means or may have slightly different textures.

The FDA permits potassium bromate as a food additive in the US, but encourages bakers to avoid its use. Concerns have been raised regarding its potential to cause cancer. JECFA has evaluated potassium bromate and concluded it is not appropriate for use as a flour treatment agent, therefore not setting an acceptable daily intake. California will ban potassium bromate in food products starting in 2027.